Hottest On TV is still one of Australia's most popular "media darlings"
Australia's media is having a field day with John Brogden's comments about Bob Carr's wife. Bob Carr is a former journalist, and we all know that the media like a "beat up"
Entreprenuers - The Reality Show is looking to pitch strongly to overseas markets, including Australia. Bob Winstead could be hitting Australian soil sooner, rather than later The websites for Entreprenuers, and it's start-up business, EventsLeader.com are back on the air
Foxtel will be showing 'The Entreprenuers' on The Biography Channel
Media Man Australia in negotiations with Japanese media celebrity, JD, of JTVWorld.com
For more recent news, see the Media Man Australia media news section
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Greg Tingle
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Media Man Australia
Media Man Worldwide is part of the Media Man Group of companies aka Media Man. Media Man is primarily a media, publicity and internet portal development company.
Monday, August 29, 2005
Article: Footy goes under microscope, by Julian Lee - Sydney Morning Herald - 25th August 2005
The days when a company's return on investment of a sponsorship deal was measured by how many holes the managing director got to play with Greg Norman are well and truly gone. In its place is the language of accountability and return on investment.
That transition was made complete last week when the Australian Football Federation joined the AFL, NRL, ARU and Stadia Media, the sports signage company, to sign up to evaluation company S-Comm's football-wide program that compares the value of competing codes.
It is part of a move within the wider marketing community to bring some financial discipline to an area that has lagged in measurement.
S-Comm and a host of companies are offering measurement of sponsorship value services. The other companies include Repucom and media agency MindShare's soon-to be launched Performance.
Why the sudden change of heart among the rights-holders to be more accountable? "Fear of losing income," says S-Comm managing director Lynne Anderson.
"The clubs know that someone somewhere will be asking where that $1 million is best spent."
Lack of accountability has been cited as one of the reasons for growth in the $1.2 billion Australian sponsorship market failing to keep pace with the marketing industry overall.
For the AFF head of commercial operations, John O'Sullivan, accountability also means a better chance of signing up and keeping sponsors.
"We can now look them in the eye and say 'a third party has put this value on it, it's not just us'."
Competition for marketing dollars among the codes has also intensified. "I could find myself walking through the door that Brian Thorburn [his counterpart] of the Australian Rugby Union has just walked out of," he said. "The waterhole's only so big and there's a lot drinking from it."
Ms Anderson added that "smarter sponsors" were shopping around the codes and, she claimed, the comparison her company gave acted much like Oztam's for television ratings. The top five most "valuable" sponsorships are in the AFL, according to data for the last complete season (see table).
She also said her clients were supportive of the fact that her company had ditched the practice of equating the value of a brand's exposure to a 30-second ad, which has led to an estimated 90 per cent drop in value.
That transition was made complete last week when the Australian Football Federation joined the AFL, NRL, ARU and Stadia Media, the sports signage company, to sign up to evaluation company S-Comm's football-wide program that compares the value of competing codes.
It is part of a move within the wider marketing community to bring some financial discipline to an area that has lagged in measurement.
S-Comm and a host of companies are offering measurement of sponsorship value services. The other companies include Repucom and media agency MindShare's soon-to be launched Performance.
Why the sudden change of heart among the rights-holders to be more accountable? "Fear of losing income," says S-Comm managing director Lynne Anderson.
"The clubs know that someone somewhere will be asking where that $1 million is best spent."
Lack of accountability has been cited as one of the reasons for growth in the $1.2 billion Australian sponsorship market failing to keep pace with the marketing industry overall.
For the AFF head of commercial operations, John O'Sullivan, accountability also means a better chance of signing up and keeping sponsors.
"We can now look them in the eye and say 'a third party has put this value on it, it's not just us'."
Competition for marketing dollars among the codes has also intensified. "I could find myself walking through the door that Brian Thorburn [his counterpart] of the Australian Rugby Union has just walked out of," he said. "The waterhole's only so big and there's a lot drinking from it."
Ms Anderson added that "smarter sponsors" were shopping around the codes and, she claimed, the comparison her company gave acted much like Oztam's for television ratings. The top five most "valuable" sponsorships are in the AFL, according to data for the last complete season (see table).
She also said her clients were supportive of the fact that her company had ditched the practice of equating the value of a brand's exposure to a 30-second ad, which has led to an estimated 90 per cent drop in value.
Saturday, August 13, 2005
Article: Internet expansion now top priority, by Jane Schulze - The Australian - 12th August 2005
News Corporation is preparing to spend up to $US1 billion ($1.3 billion) to further expand its internet business, which chairman Rupert Murdoch yesterday nominated as the global media group's top priority.
Mr Murdoch said News, owner of The Australian, had tens of billions of dollars of value in its news, sport and general entertainment businesses.
"While we monetise this value daily in the form of our TV shows, films, books and newspapers, our priority now is to perfect a plan that will monetise them across the world on the internet," he said.
News last month spent $770 million buying US internet group Intermix, which owns the MySpace.com social networking site and about 30 other sites. Last week it bought US sports content site scout.com for $US60 million.
Mr Murdoch revealed News was now in talks to buy a small internet search engine and was developing its own mass entertainment website.
"It's a yet-to-be named general entertainment site. We have Fox sites now but they are more promotional in nature for films and products - this is a big entertainment site that encompasses the whole industry," he said. News had also tried to buy the voice-over-internet software group skype.com but its founders did not want to sell.
While News might spend up to $US1 billion on a series of "modest" investments, Mr Murdoch said it did not intend spending "tens of billions".
"This is something we want to grow," he said.
But Mr Murdoch said there was "no greater priority" for News than to "meaningfully and profitably expand its internet presence and to properly position the company to benefit from the explosion in broadband usage that we are now starting to see".
"Our commitment to this space will constitute a major part of the company's growth, profits and asset building over the next several years," he said.
Mr Murdoch said News would combine its content with consumer choice to "redefine the meaning of the internet vertical".
News planned to buy or develop a "full army of web tools" so users could personalise their internet experience. "We can go deeper with more resources than virtually anyone else, and we plan to exploit that advantage, not only editorially but also in the lucrative local ad market," he said.
Mr Murdoch said News, owner of The Australian, had tens of billions of dollars of value in its news, sport and general entertainment businesses.
"While we monetise this value daily in the form of our TV shows, films, books and newspapers, our priority now is to perfect a plan that will monetise them across the world on the internet," he said.
News last month spent $770 million buying US internet group Intermix, which owns the MySpace.com social networking site and about 30 other sites. Last week it bought US sports content site scout.com for $US60 million.
Mr Murdoch revealed News was now in talks to buy a small internet search engine and was developing its own mass entertainment website.
"It's a yet-to-be named general entertainment site. We have Fox sites now but they are more promotional in nature for films and products - this is a big entertainment site that encompasses the whole industry," he said. News had also tried to buy the voice-over-internet software group skype.com but its founders did not want to sell.
While News might spend up to $US1 billion on a series of "modest" investments, Mr Murdoch said it did not intend spending "tens of billions".
"This is something we want to grow," he said.
But Mr Murdoch said there was "no greater priority" for News than to "meaningfully and profitably expand its internet presence and to properly position the company to benefit from the explosion in broadband usage that we are now starting to see".
"Our commitment to this space will constitute a major part of the company's growth, profits and asset building over the next several years," he said.
Mr Murdoch said News would combine its content with consumer choice to "redefine the meaning of the internet vertical".
News planned to buy or develop a "full army of web tools" so users could personalise their internet experience. "We can go deeper with more resources than virtually anyone else, and we plan to exploit that advantage, not only editorially but also in the lucrative local ad market," he said.
Sunday, August 07, 2005
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