The Ten network is encouraged by its first week of ratings for its new high-definition sports channel, One, although the figures show humble and inconclusive beginnings.
The highest-rating program for the week was the AFL panel review show One Week At A Time, which attracted 59,000 viewers.
This compares with subscription TV's own AFL panel show, Fox Sports' On The Couch, which averages about 60,000-70,000 viewers each week, and Nine's Footy Classified, which had 242,000 viewers across three markets on Monday night.
Yet Ten's AFL coverage of the Easter Monday match or Saturday matches (Ten's night telecast averaged 655,000 viewers this weekend and its Easter Monday match 681,000) is likely to have attracted far more viewers to the HD start-up than any other program this week.
But in instances of such dual programming (where the network broadcasts matches on both One and Ten), the figures are combined and the One audience will not be released.
One's raw figures, on the surface, are weak.
Saturday night's first IPL Twenty20 Cricket match averaged an audience of 54,000, a figure which compares to a normal result for late-night English Premier League telecast on Fox Sports.
Some IPL matches on the Ten network last year drew between 200,000 and 300,000 viewers.
Nevertheless, One's initial audience reach promises to place it ahead of ABC2 and ahead of any subscription TV channel.
Among surprising good performers for the week for One were Tread BMX with 53,000 viewers (and 41,000 in repeat) and Poker: Asia Pacific Tour with 45,000.
This week's audience figures will give networks a far better idea of One's audience against subscription television's Fox Sports, ESPN and Setanta Sports as FA Cup semi-finals, key English Premier League matches, the NBA play-offs and as more IPL matches are broadcast live. (Credit: Gambling911)
Media Man Australia
Network Ten
Television
Tuesday, April 21, 2009
Stars turn out for Astra Awards, by Michael Idato - The Sydney Morning Herald - 21st April 2009
Feathers flew, tantrums flared and champagne flowed - television's other night of nights, the 7th annual Astra Awards.
The red carpet swelled with the likes of Magda Szubanski, Underbelly stars Gyton Grantley, Kat Stewart and Matt Newton and radio duo Merrick Watts and Tim Rosso.
"We got a laugh, and that's more than we were hoping for," Watts told an appreciative audience of television industry executives, personalities producers and actors.
In a room which at times seemed full to bursting, comedian HG Nelson complimented Foxtel for "inviting every viewer to be here with us tonight."
The cable kids channel Nickelodeon was named Channel of the Year.
The hit reality series, Project Runway Australia, which drew favourable comparisons to the international versions of the show, won outstanding light entertainment program.
The Lifestyle Channel dominated the audience-voted "favourite" award categories, taking out favourite program (Selling Houses Australia), international program (Grand Designs) and international personality or actor (Gordon Ramsay).
The provocative cable drama Satisfaction, which tells the story of a group of women who work as high-class escorts in a brothel, won outstanding drama and outstanding performance by an actor (female), for its star Alison Whyte.
Other notable winners included the critically acclaimed documentary Beyond Kokoda, which screened on The History Channel, and An Aussie Goes Bolly, the irreverent FOX8 cricket series which won outstanding sports program.
The awards, now in their 7th year, are held annually to acknowledge excellence in subscription television programs, program marketing and technology.
Pay TV industry executive Debra Richard, who heads the industry body ASTRA, said the winners displayed a broad selection of genres.
"Practically each of our genres shone ... with awards going to kids, comedy, lifestyle, sport, music, history, news and business," she said.
A telecast of the awards can be viewed "on demand" on Foxtel IQ consoles from Thursday, April 23. (Credit: The Sydney Morning Herald)
Profiles
ASTRA
Television
Foxtel
Media Companies
The red carpet swelled with the likes of Magda Szubanski, Underbelly stars Gyton Grantley, Kat Stewart and Matt Newton and radio duo Merrick Watts and Tim Rosso.
"We got a laugh, and that's more than we were hoping for," Watts told an appreciative audience of television industry executives, personalities producers and actors.
In a room which at times seemed full to bursting, comedian HG Nelson complimented Foxtel for "inviting every viewer to be here with us tonight."
The cable kids channel Nickelodeon was named Channel of the Year.
The hit reality series, Project Runway Australia, which drew favourable comparisons to the international versions of the show, won outstanding light entertainment program.
The Lifestyle Channel dominated the audience-voted "favourite" award categories, taking out favourite program (Selling Houses Australia), international program (Grand Designs) and international personality or actor (Gordon Ramsay).
The provocative cable drama Satisfaction, which tells the story of a group of women who work as high-class escorts in a brothel, won outstanding drama and outstanding performance by an actor (female), for its star Alison Whyte.
Other notable winners included the critically acclaimed documentary Beyond Kokoda, which screened on The History Channel, and An Aussie Goes Bolly, the irreverent FOX8 cricket series which won outstanding sports program.
The awards, now in their 7th year, are held annually to acknowledge excellence in subscription television programs, program marketing and technology.
Pay TV industry executive Debra Richard, who heads the industry body ASTRA, said the winners displayed a broad selection of genres.
"Practically each of our genres shone ... with awards going to kids, comedy, lifestyle, sport, music, history, news and business," she said.
A telecast of the awards can be viewed "on demand" on Foxtel IQ consoles from Thursday, April 23. (Credit: The Sydney Morning Herald)
Profiles
ASTRA
Television
Foxtel
Media Companies
Sunday, April 05, 2009
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