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Media Man World Blog: SEO
Media Man World Blog
SEO News via Media Man: Ways to Improve your Site’s Ranking (SEO)
Ways to Improve your Site’s Ranking (SEO)
New strategies for Search Engine Optimization
What is SEO?
Search engine optimization (SEO) is an essential digital marketing practice that plays a vital role in making your website visible to both visitors and search engine crawlers. The primary objective of SEO is to optimize relevant and authoritative content to assist visitors in finding solutions to their queries efficiently.
The ultimate aim of SEO is to create high-quality and informative content that increases the volume of traffic that your website receives daily. Optimizing your website involves creating and expanding your content to ensure that search engines will choose your site over its competitors.
The focus of SEO is to perfect the quality and quantity of your webpage to make sure that your website has an edge over others. Therefore, SEO plays an essential role in driving traffic to your website, which is crucial for the visibility and success of your online Business.
1. Publish Relevant, Authoritative Content
This article provides valuable suggestions on how to improve search engine optimization (SEO) and enhance website ranking on search engine results. Creating quality content that caters to the user’s needs is the driving factor of SEO marketing, and the article emphasizes that there is no substitute for great content.
The article further provides guidance on identifying appropriate keyword phrases for each authoritative content page and making use of them strategically throughout the content. Creating distinct web pages for each distinct targeted keyword phrase is advisable to enhance ranking.
The article suggests using keywords in headings, subheadings, URLs, and titles, and stressing the importance of readability and user-friendliness of the content. Using emphasis tags and strategically linking to relevant sources is also encouraged. By following these valuable suggestions, users can create SEO-friendly content that benefits the readers while improving their website’s overall ranking.
2. Update Your Content Regularly
Maintaining updated content is crucial to improve your website’s relevancy, and it is a crucial factor that search engines prioritize as well. We highly recommend scheduling regular content audits, for instance, on a semesterly basis, to update your webpages and blog posts accordingly.
Writing additional content frequently on your departmental news blog can enhance your search engine rankings by incorporating relevant keyword phrases. Brief blog posts can also be helpful if they offer specific updates related to your targeted topics.
Moreover, interlinking your related CMS webpages and blog posts can provide readers with a better understanding of your website’s content and additional information on the subject. Thus, keep your website updated and relevant to improve your visitor’s user experience and attract more traffic to your site.
3. Metadata
Website designers use metadata to provide information about a website’s content. When creating a webpage, a space between the “head” tags is reserved for metadata.
If you use a CMS website produced by the UMC web team, they have already filled in the metadata. However, as your content changes, it is important to review and update the metadata.
Title Metadata
Title metadata is the most important because it determines the page title that appears at the top of a browser window and in search engine results. For those with a CMS website, the web team has automated this process based on your page title. Therefore, it is essential to use well-thought-out page titles that include keyword phrases.
Description Matadata
Description metadata is a brief and interesting summary of what your website contains. It’s like a store’s attractive display that encourages people to visit. Usually, it should be two sentences long. Search engines may or may not use this summary, but it’s good to have it in case they do.
Kayword Metadata
Keyword metadata is not very helpful in improving your search engine ranking. However, it’s useful to include some of your important keywords in the metadata. You should select a few phrases with one to four words each and add three to seven of them. For example, “computer science degree” is a good keyword phrase to use.
4. Have a Link-worthy Site
Making your website popular involves efforts in developing valuable content and enhancing its search results. To achieve this, you must focus on creating informative and unbiased content that caters to the readers’ interests and queries.
Furthermore, your website might earn a backlink from other websites if it provides good value to the readers. This can improve its search engine ranking immensely, which can bring in more visitors. It is also crucial to incorporate descriptive hyperlinks in the text as opposed to generic “click here” links.
This helps in giving proper context to people who use screen readers and makes it easier for search engines to crawl your website. You can lift your website SEO performance by using appropriate keywords in your content and developing internal links. These techniques can help you build a better online presence and increase your website’s popularity.
5. Use ALT Tags
Want search engines to find your website and to make it more accessible for people who use text-only browsers or screen readers? Simply put, use alt tags to describe your media content, like images and videos, with alternative text descriptions.
These descriptions act as labels for search engines and help them identify your page better. They also provide context for those who cannot view the media directly. By making your website more accessible and searchable, you can improve its overall user experience.
News
New strategies for Search Engine Optimization
New areas of digital marketing are as changeable and require so much adaption and new-thinking as the world of SEO. Search Engine Optimization has come a long way from its beginnings in the 1990s, and the technologies deciding what is “good SEO” or not changes from year to year.
That’s why tech companies such as IncRev are launching new strategies aimed at long-term goals in both data-driven and relations-based SEO all over the world, by implementing tactics from both traditional PR and modern SEO and link-building.
Below, we will discuss the nature of SEO, how SEO is changing, and why choosing an agency such as IncRev will be the key to your SEO success.
Best SEO practices 2023:
Find your customers with data-driven market analysis
Find authoritative marketing partners using data-driven PR
Reach your customers with high quality outreach and credible link-building
What is SEO?
In order to discuss the ways in which SEO works, it’s important to understand the basic principles on which the concept is built. SEO is an acronym for Search Engine Optimization, and is an umbrella term for processes in which users optimize their websites in order to rank higher on search engines such as Google whenever customers search for keywords relevant to their website.
By optimizing the various aspects of a website, SEO aims to improve its ranking on search engine result pages (SERPs), thereby increasing the quantity and quality of traffic. In layman’s terms, it helps more people to find your website by increasing its digital visibility.
Why is SEO important?
There’s an old SEO joke that goes like this: A man asks a detective “Where’s the best place to hide a body?” The detective answers “Why, on the second page of Google, of course!”. In other words, ranking on the first page of Google is the key to getting traffic and therefore sales or viewings on your webpage, as few people bother to look past the first results page.
In fact, the first spot on Google is ten times more likely to get a click than results number ten, and the top three results receive over half of all clicks. That’s why the goal of every SEO strategist is to get a website into the top ten search results on Google, and preferably in the top three.
That’s why SEO marketing lives on, despite some people saying that SEO is dead. The answer is: it’s more alive than ever. It just doesn’t fit into the mold of the quick-results culture of the modern world, but it is still effective.
The evolution of SEO
SEO as a term first came into use in 1997, despite the first website being published in 1991. The coin was termed John Audette of Multimedia Marketing Group early that year, and so the hunt for the top of the search engine results pages began.
In the beginning, there were several competing names for the concept, including search engine ranking, website promotion, etc. The strongest competitor was the term “search engine marketing”, which was originally pitched as a successor to SEO. But ultimately, search engine optimization proved to be the most steadfast and all-encompassing term, while SEM is used to describe concepts like paid search marketing and advertising.
Google’s rise to power
In the 2000s, Google grew to become the search engine giant we know it as today. Soon enough, the organization was able to survive on its own. At that time, they also launched effective web crawlers and PageRank algorithms, which changed the SEO game.
Google began measuring both on-page and off-page content to decide SERP listings, forcing SEO to expand their work sphere and link-building took off as a popular tactic. Around the same time, Google also introduced PageRank scores, a website score between 1-10, which was an early version of today’s Domain Authority.
These measures were broken down further with the introduction of Google Analytics and the Google Webmaster Tools (Search Console) in 2006. Later major updates, such as Panda and Penguin in 2011 and 2012 respectively, were put in place to sort out poor quality SEO work and reward those with quality websites.
To this day, Google continues to release core and minor updates that impact the way that SEO can work. The platform has grown to be such a reputable platform that in 2022 it was estimated that Google accounted for more than 85 percent of the search engine usage, which is why it’s the platform that most SEO strategies focus on today.
The big three: Local, social, mobile
There have been three major changes in the way that people search the web, that has not been a result of search engine updates. The first of these came in the mid-2000s, when there was an adaptation toward geographical searches, which birthed local SEO. This meant that people were now searching for businesses near them, such as restaurants or car washes, thus increasing the need for separate local search engine strategies. This development also resulted in the advancement of end-user data, including search history and personalized interests.
Fast-forward another decade into the 2010s, and a whole new set of searching and web-using emerged. Rather than just using the universal search-functions, users were now turning to medias such as YouTube, Facebook, LinkedIn and other social medias for news and knowledge. Most importantly for SEO, these networks became revolutionary in building brand awareness. As such, the old term of search engine marketing (SEM) became ever more important on these platforms.
As users started to bring their lives and entertainment from the big screens, such as laptops or TVs, they also began to use search engines straight from their mobile phones. This third change in user patterns led to mobile searching overtaking desktop searches in 2015, and added mobile adaptability to the list of SEO tools.
The 2020s, AI, and the future of SEO
We’ve finally arrived at our current time. The 2020s have brought with it a continued increase in digital usage and SEO is perhaps more important than ever. One of the biggest challenges the world of SEO stands before today is generative AI. Chat GPT, the free global access to generative AI as a search function, was released in the winter of 2022/2023, and has garnered instant attraction from both customers and competitors, including Google. It is still unclear what impact generative AI will have on SEO practices such as keywords analysis, although it is already affecting the quality of content on the web.
New strategies for new challenges
As new SEO directives arrive from Google’s updates, they also require new strategies. However, some companies – such as IncRev – have decided to create new strategies with a focus on longevity. Among IncRev’s new strategies are both traditional link-building and outreach including, in combination with inspiration from the traditional PR marketing sphere.
The other two strategies that they’ve developed are strongly data-driven market research and PR. The market research is a process in which the company can help customers who want to scale globally to find the best geographical place for them to start their SEO journey, based on SEO factors such as demand and competition.
The market-driven PR can build on that market research or stand alone, as a new way of reaching new marketing partners in international business circles. From these new partners, it is then possible to continue with link-building as well as traditional PR strategies. This is a unique way of piercing niche markets across the globe to attract potential customers.
How does SEO work?
Now that we’ve seen the evolution of SEO it’s time to get to the real question: what is SEO marketing actually, and how does it actually work? In order to understand how SEO works, it’s important to understand these two things: what Google wants and what the customers want. Only by doing so will you understand how you should optimize your web page.
What Google wants
One of the reasons why Google rose to such immense heights early on was due to the founders’ initiative to implement RankPage, or clear guidelines for how to rank content on their platform. Initially, the program worked by ranking content dependent on the linkstructure of the website, that built the foundation for the modern linkbuilding strategies. Simply put, links to the webpage acted as votes of confidence for the webpage.
Today, this concept has developed into the E-E-A-T formula, where Google ranks content based on Experience, Expertise, Authoritativeness, and Trustworthiness. These measures are interpreted by what the site’s linkbuilding looks like, such as what EEAT websites include links back to their landing page. They then ensure that the webpage produces reliable and accurate information, and are most likely to answer their customers’ questions.
Ultimately, the reason why Google wants to prioritize high quality content is because happy Google customers are more likely to return to Google for more information, and therefore generating income for the search engine.
So, how does Google find and rank the webpages? They do this through three stages: crawling, indexing, and serving results.
Crawling means that Google sends “bots” or computer programs to scan through large chunks of the internet to find new or updated pages. They can only find it by going through a link.
Googles then sorts through and organizes the content and puts it in the huge Google Index – a database for webpages.
Lastly, Google serves the results by how relevant they are to the customer queries.
What the customer wants
Broadly speaking, there are three types of searches that customers make, and they can be described as Do-Know-Go. Whenever we search the internet, we either want to do something (such as make a purchase or visit a tourist attraction), know something, or go somewhere. These three types of searches can be further broken down, but these are the basic concepts.
These three prompts can help you optimize your content so that you are answering the demand of the people. By realizing what your customer wants, you can provide SEO-optimized content which is relevant and fresh, which Google will reward you for.
SEO components, or how to do SEO
So how does a webpage get to that top of the search engine results page? While there is no quick fix, SEO provides a long-term strategy which aims at doing just that. SEO incorporates several different tactics in this long-term strategy, in which there are three main components:
Technical SEO
On-page SEO
Off-page SEO
Technical SEO refers to optimization on your webpage. This can for example mean implementing site maps so that Google can crawl the page more easily, increasing the website speed, or making the site mobile adaptable.
On-page SEO refers to edits to the content that is already on the webpage, rather than the technicalities behind it. This can for example include keyword optimizing headings, producing SEO-optimized blog posts, URL and picture optimization, and adding meta titles and descriptions.
Off-page SEO, on the other hand, is part of the link-building strategy. The focus here lies on building credibility and brand awareness by for example writing guests posts and linking to your webpage on other, reputable sources. The key here is to create backlinks, which give authority and endorsement to your website, and thus giving Google a sign that you are a credible source too.
To get good results, it’s important to implement all of the tactics above in a combined effort to get Google’s attention. However, these general descriptions are only scraping the top of the iceberg of SEO. Beneath these lay a whole science of various methods and strategies to rank at the top of the results page.
Link-building
The on-page and off-stage SEO practices can also be called SEO link-building. That’s because they both refer to building a link-system which Google will reward, whether it’s by driving links to your website from other credible sources or creating a seamless link-flow internally on your webpage.
Links to and on your website act as votes of trust, credibility and authority, which is why they are a crucial part of your SEO strategy. However, the links need to be carefully and thoughtfully crafted so that they maintain the right level of relevance and credibility, which can be done through producing high quality SEO content.
SEO content
For both on-page and off-page work, SEO content plays a huge role. As mentioned earlier, Google ranks webpages depending on both their link-building and how credible, authoritative, and expert their content is. However, these two factors are not as separate as one might think: with high quality content, it is also easier to build a good SEO link-building network.
Often when we discuss SEO content, we tend to think of texts of lesser quality that are packed with poor quality links. However, due to Google’s updates, such as Penguin, poor content is continually being phased out. That means individuals and agencies are having to spend more time recruiting better writers and spending more time on content.
As we discussed earlier, SEO content needs to be adapted to both the demands from the customer (a.k.a. the searching person) and Google. That means texts need to be relevant, authoritative, credible, and high quality. These texts also need to be SEO optimized using meta-data, such as titles and descriptions, and keywords in the headings in order for Google’s crawlers to pick up better on the relevancy factor.
That being said, the research and preparation for both good and bad content remains the same – all SEO content needs proper keyword research.
Keyword research
Finding the right keywords will not only make you more competitive as an SEO user, but will also help you understand your audience better. That’s because keywords are clues to who your audience is. For example, the keywords “how to ski” and “ski maintenance” could technically be placed in the same text contextually, but they imply that we’re dealing with skiers of different skill levels.
The keywords are both guides for the link-building process and the content. When building links, it’s important that both the link, the placement, and the publishing website are relevant in the context in order for Google’s crawlers to give it a credible ranking.
There are several tools on the market for finding the best keywords, and there are also a ton of metrics for understanding how good a keyword is and what the chances are of breaking into the competition for that specific keyword. Common metrics include keyword difficulty, traffic potential, cost-per-click, etcetera.
Brand awareness
Ultimately, what these various tactics aim to do is to bring brand awareness to your website. People are twice as likely to purchase from a brand they recognize. An American study found that 75 percent of shoppers tend to go for known retailers, and nearly 70 percent do the same when deciding what search result to click on.
Doing SEO: alone or SEO agency?
As you can tell, there is a lot of information and knowledge that goes into producing and completing good SEO strategies. If you are considering adapting some SEO strategies, you may be wondering whether you should do it all on your own or hire an agency.
Without sugarcoating it, doing SEO alone is a lot of hard work. First and foremost, you got to have basic understandings of both SEO tools, Google Analytics, and good writing skills. Then you need good networking skills and a sense of price bargaining to get your links out to credible sources. On top of this, you need to stay up to date with all the latest developments within Google updates, market changes, and new technologies such as generative AI which can impact your SEO strategies. All of this can be both time consuming and costly.
If it feels overwhelming, there are a ton of SEO agencies on the market that are ready to help. Some of them focus solely on SEO content production, whereas others focus solely on technical SEO or solely on SEO link-building.
Some agencies, such as IncRev, offer entire packages, where staying SEO updated, building and optimizing webpages, link-building, content production, and publishing is included. Together with the new data-driven strategies and tactics, IncRev offers services that are great for both those who are somewhat new as to those who are already familiar and wanting to grow beyond.
FAQ: Frequently asked questions about SEO
What is SEO?
SEO stands for Search Engine Optimization. It is a digital marketing form that focuses on creating digital visibility on search engines such as Google by improving websites’ rankings in the search results.
What is the difference between SEO and SEM?
SEO stands for Search Engine Optimization and works with creating organic ranking improvements on platforms like Google. SEM stands for Search Engine Marketing and focuses on paid promotions and marketing on platforms like Google.
How long does SEO take?
Good SEO typically takes between 4 months to a year to see good results. However, it’s crucial to understand that SEO is a long-term strategy, that is never really finished. If you are lucky enough to rank at 1 on Google, the job doesn’t stop there: then you want to maintain that spot by continuing your SEO work.
Why do you need SEO?
SEO helps to build brand awareness, which is key in gaining credibility amongst both Google and potential customers. That’s why SEO is worth it, even if it is a long game.
Media Man
The Media Man Group is primarily and online news, media and sports management firm and website portal developer. By default Media Man developed many effective SEO (Search Engine Optimisation) techniqes and strategies since their launch in 2001. SEO helped elevate Media Man websites into Hitwise "Top 10" status (entertainment - personalities) category. Media Man also offers a range of media and convergent media services including article copy, PR (public relations), text link based campaigns, product placement and endorsement, buzz marketing (via websites and social media) and brand building. The company is best known for insightful media analysis, specalising in pop culture/entertainment, streaming and subscriber television including PPV (Pay-Per-View), pro wrestling aka sports entertainment coverage, MMA (mixed martial arts), and commentary and coverage on an array of trending topics, with strong focus on Twitter, Alphabet (Google, YouTube, Blogger etc) and new and emerging technology and news platforms and developments. Media Man is often referenced in both mainstream, niche and alternative news media stories. The company motto remains "Putting Your Name Out There".
Monday, December 02, 2024
Media Man World Blog: How To Get Listed on the Media Man Network
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How to get listed on the Media Man Network
Niche News, Niche Marketing, Niche Advertising, Niche Sports, Niche Online Creative
Mainstream, Niche and Alternative
3 month to 3 year and beyond campaigns
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How to get listed on the Media Man Network
The Media Man Group includes Media Man Australia, Media Man Int, Global Gaming Directory and Australian Sports Entertainment
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Media Man World Blog: Market, Commodities and Financial News
Market, Commodities and Financial News
Snapshot via Media Man
November 18, 2024
ASX futures down 26 points or 0.3% to 8296 near 6am AEDT
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Bitcoin -1.5% to $US89,968
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Media Man World Blog
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How To Get Listed On The Media Man Network
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Media Man World Blog: Cryptocurrency
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Media Man World Blog: International Coffee Day 2024
Media Man World Blog
International Coffee Day 2024: History, importance, theme, quotes and more
In Case You Missed It
By A Scribe with A.I And Extra Beans
On October 1, the world observes International Coffee Day which unites the coffee lovers worldwide honouring a beloved beverage that surpasses cultures and promotes bonding.
The world celebrates International Coffee Day every year on October 1, 2024. This day aims to celebrate the beloved caffeine-rich beverage.
Every year, International Coffee Day is observed with a theme and purpose and the theme for this year is “Coffee, Your Daily Ritual, Our Shared Journey“.
The day emphasises sustainable and ethical farming practices, while highlighting the importance of coffee farmers.
International Coffee Day 2024: History
The International Coffee Organisation (ICO) decided to establish October 1, 2014, as International Coffee Day which will be celebrated worldwide. The first International Coffee Day was celebrated in 2015 in Milan.
This day raises awareness about the challenges coffee farmers face such as climate change, price volatility, and economic hardships in coffee-producing countries.
This initiative aims to highlight the need for sustainable practices within the coffee industry.
International Coffee Day 2024: Importance
Here's the importance of International Coffee Day 2024:
Coffee is more than just a beverage. It is a cultural phenomenon inferring social communion and community bonding. In Paris, there are some quaint Ethiopian coffee ceremonies and some trendy cafes that take coffee as an indispensable part of their daily lives.
On the other end, the coffee industry is a major global commodity providing work opportunities to farmers and workers across the world. The ICO calls for fair trade and practices and ethical sourcing of coffee and ensures that the producer gets fair compensation for their labour.
This day also spreads awareness about environmental sustainability, including climate change and deforestation, that global coffee production is compelled to face. International Coffee Day calls for a healthy planet and a level playing field for sustainability practices.
International Coffee Day 2024: Top 10 Quotes
"A morning without coffee is like sleep." - Anonymous
"Coffee is a beverage that puts one to sleep when not drunk." - Alphonse Allais
"Coffee is the best thing to douse the sunrise with." - Terri Guillemets
"May your coffee be strong and your Monday be short." - Anonymous
"Coffee smells like freshly ground heaven." - Jessi Lane Adams
"To me, the smell of fresh-made coffee is one of the greatest inventions." - Hugh Jackman
"I like my coffee like I like myself: strong, sweet, and too hot for you." - Jac Vanek
"Coffee first. Schemes later." - Leanna Renee Hieber
"I can't imagine a day without coffee. I can't imagine!" - Howard Schultz
"Life's too short to drink bad coffee." - Anonymous
"Coffee is a language in itself." - Jackie Chan
News via Grok
International Coffee Day 2024 was celebrated on October 1, 2024. Here's what you need to know:
Theme: This year's theme was "Coffee: Your Daily Ritual, Our Shared Journey," emphasizing collaboration across the coffee industry, from farmers to consumers, promoting sustainability and ethical practices.
Significance:
The day aims to raise awareness about coffee's journey from farm to cup, supporting the livelihoods of millions of coffee farmers worldwide.
It promotes sustainable and ethical farming practices, addressing challenges like climate change and economic hardships faced by coffee-producing countries.
Celebrations and Offers:
Various coffeehouses and brands offered deals like free coffee, discounts on subscriptions, or free beans with purchases. For instance, Atlas Coffee Club gave away a free bag of coffee, and Blue Bottle Coffee provided a 10% discount on whole bean coffee among other offers.
Health Insights:
Coffee has been highlighted for its health benefits, with research suggesting it can reduce the risk of chronic diseases like type 2 diabetes and heart diseases when consumed in moderation (up to 400mg of caffeine daily for healthy adults).
Cultural and Social Impact:
Celebrations included sharing love for coffee on platforms like X, where users discussed coffee's cultural significance, its global trade importance, and personal coffee rituals.
Events and Initiatives:
The International Coffee Organization (ICO) and various coffee associations globally organized or supported events, focusing on themes like sustainability, the circular economy in coffee production, and promoting fair trade.
Misconceptions and Facts:
While coffee is celebrated, it's also important to address misconceptions about its production and consumption. For instance, while coffee is globally beloved, the industry faces issues like price volatility and labor rights, which International Coffee Day aims to address through awareness and advocacy.
Conclusion:
International Coffee Day not only serves as a celebration of coffee but also as a call to action for more sustainable practices, fair trade, and recognition of the hard work of coffee growers. It's a day where coffee lovers worldwide come together to appreciate this beverage's role in their daily lives and its broader global impact.
If you're looking for ways to celebrate or engage with International Coffee Day, consider trying a new coffee blend, supporting a sustainable coffee brand, or simply sharing your coffee story on social platforms like X to join the global conversation. (Grok)
News
Media Man Former Cafes Of The Month include:
Sydney's Eastern Suburbs
City Extra
Bakehouse Cafe
Chalk Expresso Bar
The Lion And Buffalo
Heart Cafe
The Crabbe Hole
Speedos Cafe
In Cafe Restaurant
Barzura
Sydney's Northern Beaches
Rusti Fig
Cocoa Bar
Palm Beach Cafe & Restaurant
2108 Expresso
Chillbar
Swell Cafe
Classic Coffee
Alice Springs:
Red Dog Cafe
Lasseters Health Club
Brisbane:
Pig And Whistle
Corner Cafe 26
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Cryptocurrency News via Media Man and FxPro
Cryptocurrency News via Media Man and FxPro
July 1, 2024
Buyers failed to pick up on the crypto market
Market picture
The crypto market has been enjoying an influx of buyers since Saturday, with a visible acceleration on Monday. Over the past 24 hours, capitalisation has risen 3.6% to $2.33 trillion. Last week’s drop in the crypto sentiment index to 30 (fear zone) reversed the price twice, showing that the market is dominated by a ‘buy the dip’ pattern.
Bitcoin is trading near $63.3K, adding 5% since Saturday morning and reaffirming the importance of support at 61.8% of the Jan-March rally. From another perspective, Bitcoin is adding and bouncing off the lower boundary of the downward channel. Likely, the price is now moving towards the upper boundary at $67K. However, cautious buyers may prefer to wait for confirmation with the price rising above $72-73K - the pivot area of the last four months - which would be confirmation of the start of a new impulsive wave of growth.
Bitcoin ended June down 8.5% to $61.9K. In terms of seasonality, July is considered quite successful for BTC, adding eight times (22.3% on average) out of the last 13 and declining on five occasions (-7.8% on average).
News background
In terms of on-chain analysis, quotes have crossed the realised price level of short-term holders at $62,000, which historically can act as support during corrections in bull markets.
According to Arkham data, German authorities sent another 595 BTC worth ~$36.6 million to crypto exchanges on 26 June. Authorities began actively moving the cryptocurrency on 19 June, when some of it first hit the Kraken and Bitstamp exchanges.
Bitwise forecasts net inflows into spot ETH-ETFs in the US of $15bn in the first 18 months. Bloomberg expects trading in the new product to start on 2 July.
Solana Foundation has launched tools that enable it to turn any website or app into a gateway for cryptocurrency payments and other blockchain transactions.
On 26 June, the Blast development team completed the first phase of an airdrop, distributing 17 billion BLAST tokens (17% of the total issuance). Blast is an Ethereum-based layer 2 (L2) network that was launched in November 2023 by Blur founder under the pseudonym Pacman. In terms of blockchain value locked (TVL), the Blast ecosystem is ranked sixth in the DeFi Llama ranking with a value of $1.58bn.
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Media Man Worldwide Blog: Cryptocurrency, Pop Culture and Sports
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Cryptocurrency News via Media Man and FxPro
June 14, 2024
Crypto Bears in charge
Market picture
Crypto market capitalisation fell 0.5% to $2.44 trillion as Thursday's growth attempt failed to gain traction due to a new wave of dollar strength. Risk demand is gradually diminishing, forming a sequence of declining intraday highs. However, horizontal support remains in the 2.42 trillion area, where the market also stabilised from May 17th to 20th.
Bitcoin has pulled back below $67K, losing 0.7% in 24 hours. It continues to test the strength of the 50-day moving average, but it doesn't find enough reason to dive lower. Such persistent testing of the lows sets the bears up for quick success with their next target at $60K.
Litecoin is trying to cling to the 200-day moving average near $79.4. There has been support around $75 since March, which has been actively playing the role of resistance from November to January. A failure below promises to be a significant trend reversal signal, with next supports near $67 and $60.
News background
JPMorgan questioned the sustainability of the inflow of funds into spot bitcoin-ETFs. According to the bank's experts, "the high rate of BTC both in relation to the cost of its mining and to the price of gold" may lead to a slowdown in investment growth.
According to on-chain analyst Ali Martinez, the reduced profitability of bitcoin mining due to the April halving has triggered a "wave of capitulation" by miners. Thus, it has simply not been profitable for most miners to mine Bitcoin lately.
Terraform Labs and its co-founder Do Kwon will pay the SEC $4.47bn after settling the ecosystem collapse.
Terraform Labs will cease operations and hand over management of the network to the community.
MicroStrategy will place $500 million in eight-year convertible unsecured notes to "acquire additional bitcoins and fund general corporate purposes."
The Block estimated that funds distributed through airdrops have exceeded $4bn since the beginning of the year. The top three largest airdrops were Jupiter, StarkNet, and Notcoin. Based on the number of tokens issued and average quotes in the following months, each project distributed about $1 bn. Airdrops from Wormhole, Ether follow them http://Friend.Tech, and Wen.
Australian authorities have banned the use of cryptocurrencies for online casino gambling. Companies that do not comply with the rules face fines of more than A$230K.
Crown Resorts And UFC Launch First Of Its Kind Partnership In Australia
June 6, 2024
Crown Resorts to become UFC’s @UFC Event Experiences & Entertainment Partner and “Official UFC Fan Hotel” in Australia
UFC, the world’s premier mixed martial arts promotion and part of TKO Group Holdings (NYSE: TKO), today announced Crown Resorts as the “Official UFC Fan Hotel” and the “Official Event Experiences and Entertainment Partner of UFC” in Australia.
Making the announcement today at Crown Melbourne was No.1 UFC featherweight contender and former champion, Alexander Volkanovski; Peter Kloczko, Vice President Australia and New Zealand, UFC; and Crown Resorts CEO, Ciarán Carruthers.
A first-of-its-kind partnership for UFC in Australia, Crown’s resorts in Melbourne, Sydney, and Perth will deliver an exciting program of unique experiences mixing Crown’s diverse on-site offerings with UFC’s year-round calendar. Crown will also play a major role hosting fan activity during UFC event weeks in Australia.
UFC’s economic impact in Australia to date has been significant. UFC 284: MAKHACHEV vs. VOLKANOVSKI in Perth last February featured a sold-out RAC Arena with 14,124 fans in attendance, 63% of which came from outside Western Australia, and generated a $A42.8 million economic impact for the city and surrounding region. The event provided global exposure for Perth and WA, with 44 billion media impressions valued at over $A1 billion. UFC 243: WHITTAKER vs. ADESANYA in Melbourne in 2019 attracted 57,127 fans and generated a $A109.1 million economic impact for the region.
With multi-year deals in place between UFC and the NSW and WA Governments that guarantee multiple blockbuster events in Australia, Crown's partnership with UFC underpins its strategy to help bolster Australia's tourism resurgence by supporting major events that significantly contribute to local economies and attract global audiences.
Perfectly timed with UFC’s return to Perth for UFC 305 at RAC Arena on Sunday, August 18, Crown will be launching exclusive offers and a range of on-site deals to enhance the experience for travelling and local fans.
During UFC’s live events in Australia, Crown will also have a highly visible brand presence in the world-famous Octagon and will be integrated into pay-per-view event broadcasts. The partnership will also feature UFC athlete and talent ambassadors, access to premium UFC event ticketing, hospitality and experiences for VIP and Crown Rewards members, as well as promotion across digital and social media.
“We could not be more excited to partner with Crown Resorts and bring the absolute best of the best to our fans,” said Nick Smith, Vice President, Head of International Business Development, Global Partnerships, UFC & WWE – TKO.
“UFC is a world leader when it comes to premium live events and our content offerings. Similarly, Crown’s three Australian resorts and their commitment to the guest experience is second to none – it’s a perfect pairing. We look forward to building on this partnership for years to come,” added Smith.
Crown Resorts CEO, Ciarán Carruthers, emphasised that the partnership with UFC marks a significant collaboration, providing Crown guests and members with exclusive, unforgettable UFC experiences that are unavailable elsewhere.
“By teaming up with UFC, Crown is affirming its commitment to offering dynamic experiences that engage global audiences. This partnership represents Crown's dedication to energising communities and driving Australia's tourism resurgence; drawing guests to our cities and to our Crown properties that are renowned as the very best in entertainment, dining and accommodation,” Mr Carruthers said.
Fans can also enjoy all Crown has to offer as the group now boasts the title of Official UFC Watch Party and After Party venues.
Stay tuned for more announcements as UFC builds out the highly anticipated UFC 305 Fight Week Schedule. Fans can register their interest and keep up to date at UFC.com/Perth and book all their accommodation needs with Crown Resorts.
(Source: UFC)
#UFC #UFCAustralia #UFCNews #CrownResorts #CrownMelbourne #UFCFanHotel #UFC305 #UFC243 #UFCAustralia #TKO #TKOGroup #MMANews #MMAMedia #casinonews #casinomedia #hotelnews #tourismnews #sportstourism #MixedMartialArts #watchparty #partnership #UFCCrown #sportsmarketing #newsmedia #pressrelease #mediarelease #EntertainmentNews #trend #trends #buzz #media #Aussie #Australia
(Image credit: UFC)
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UFC Partners With Crown Resorts (Melbourne, Australia)
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Pro wrestling and MMA promotions become more educated about benefits of SEO for websites to drive extra quality traffic, buzz. Helps sell more tickets, merch and grab additional balanced and positive news media coverage
Australian boxing gym exploring potential documentary; Australian, Russian and U.S connection. Stay tuned!
Josh Barnett's Bloodspot aka Bloodsport Bushido big hit with fans and combat sports media in Japan. Ryogoku, Kokugikan, Tokyo - June 22, 2024
Australian based sports agency receives additional government backed support; Need to know basis! More selective of brand partners, affiliates and associates. Under the watercooler!
TMZ Sports becomes even more active in pro wrestling, MMA and boxing coverage
Additional details to follow.
#prowrestling #wrestling #mma #boxing #combatsports #sportsnews #seo #sem #google #popculture #agency #sportsagent #newsmedia #casinonews #cbd #canna #b2b #alt #community #results #authority #legends #tmz #tmzsports #merch #LasVegas #ple #ott #vod #streaming #press #aff #ko #tko #bizdev #ratings #rankings #Australia #Aussie #trend #trends #buzz #x #xnews #social #watercooler #media #mediaman #mediamanint
Cryptocurrency News via Media Man and FxPro
June 14, 2024
Crypto Bears in charge
Market picture
Crypto market capitalisation fell 0.5% to $2.44 trillion as Thursday's growth attempt failed to gain traction due to a new wave of dollar strength. Risk demand is gradually diminishing, forming a sequence of declining intraday highs. However, horizontal support remains in the 2.42 trillion area, where the market also stabilised from May 17th to 20th.
Bitcoin has pulled back below $67K, losing 0.7% in 24 hours. It continues to test the strength of the 50-day moving average, but it doesn't find enough reason to dive lower. Such persistent testing of the lows sets the bears up for quick success with their next target at $60K.
Litecoin is trying to cling to the 200-day moving average near $79.4. There has been support around $75 since March, which has been actively playing the role of resistance from November to January. A failure below promises to be a significant trend reversal signal, with next supports near $67 and $60.
News background
JPMorgan questioned the sustainability of the inflow of funds into spot bitcoin-ETFs. According to the bank's experts, "the high rate of BTC both in relation to the cost of its mining and to the price of gold" may lead to a slowdown in investment growth.
According to on-chain analyst Ali Martinez, the reduced profitability of bitcoin mining due to the April halving has triggered a "wave of capitulation" by miners. Thus, it has simply not been profitable for most miners to mine Bitcoin lately.
Terraform Labs and its co-founder Do Kwon will pay the SEC $4.47bn after settling the ecosystem collapse.
Terraform Labs will cease operations and hand over management of the network to the community.
MicroStrategy will place $500 million in eight-year convertible unsecured notes to "acquire additional bitcoins and fund general corporate purposes."
The Block estimated that funds distributed through airdrops have exceeded $4bn since the beginning of the year. The top three largest airdrops were Jupiter, StarkNet, and Notcoin. Based on the number of tokens issued and average quotes in the following months, each project distributed about $1 bn. Airdrops from Wormhole, Ether follow them http://Friend.Tech, and Wen.
Australian authorities have banned the use of cryptocurrencies for online casino gambling. Companies that do not comply with the rules face fines of more than A$230K.
Poker/Casino News
Las Vegas
June 14, 2024
World Series Of Poker
Poker superstar in contention for 11th career WSOP victory
Nevada (Las Vegas) - Phil Ivey is in contention for his 11th career World Series of Poker victory. But the poker superstar has two formidable opponents standing in his way. After playing deep into the morning Thursday, action in the star-studded $10,000 buy-in Limit 2-7 Triple Draw Championship Six-Handed event is set to resume at 4 p.m. this afternoon at Horseshoe Las Vegas. The final table will be streamed on PokerGO’s YouTube channel. Ivey is third in chips, trailing Danny Wong and six-time WSOP winner Jason Mercier. The final three players own a combined 17 bracelets, which are awarded for WSOP victories.
Donald Trump talks bitcoin mining and policy at Mar-a-Lago
June 13, 2024
Donald Trump met with leading bitcoin mining executives at the former president's Mar-a-Lago residence Tuesday, engaging with them on related policy issues.
Why it matters: It's the latest development in the presumptive Republican presidential nominee's newfound embrace of the cryptocurrency industry, as he continues to force it into the 2024 election conversation.
Behind the scenes: The mining industry's "Power 30" was in the room, nine to 11 executives from firms collectively representing 30% of the total computing power on the Bitcoin network, according to Jayson Browder, a senior vice president at Marathon Digital, one of the largest publicly-traded mining firms in the U.S.
Executives from Riot Platforms, Terawulf, CleanSpark, Core Scientific, Arkon Energy, Cholla Energy and Exacore were among those in attendance, CNBC reported.
Trump held an Auradine ASIC chip in his hand and was pleased: "He was like, 'Made in America.' Great," Browder said, describing the event for Axios.
Zoom in: Browder described Trump as prepared and informed.
Trump brought up the U.S. Department of Energy's attempt to mandate energy surveys on crypto miners and how crypto prevailed over the Biden administration when one company sued, and won. (The EIA has since decided to temporarily suspend it.)
He also brought up the 30% excise tax the Biden administration proposed for bitcoin miners — based in part to address environmental concerns — in the 2025 budget, Browder said.
Trump spoke of the U.S-China power competition, artificial intelligence, and his desire for the U.S. to be the clear winner in that respect.
Between the lines: "I know what they've been doing to you guys," is the gist of what Trump was trying to convey, according to Browder.
"He understood how bitcoin mining would support these things like AI."
Friction point: The Power 30 impressed upon Trump in the meeting that what they wanted was to be treated fairly, Browder said — something they feel they haven't experienced with the current administration.
Browder said he couldn't speak for the group as to whether they would stand behind Trump in the election, but said that Marathon would engage in the same way with the Biden campaign and the Democratic National Convention if they were "open and willing."
Browder says the group has sought meetings with the Biden administration, but has so far been unsuccessful. (AXIOS)
Full coverage and report via subscription to AXIOS.
https://axios.com/2024/06/13/donald-trump-bitcoin-mining-mar-a-lago
































