Virgin Media tycoon beams himself onto Sydney Harbour Bridge
Richard Branson has thrown down the gauntlet to the Australian nation by beaming a tongue-in-cheek image of himself onto one of Australia’s most iconic landmarks, the Sydney Harbour Bridge, to mark the start of the Ashes series.
The image, referencing Australia captain Ricky Ponting and featuring Branson’s face painted with a St George’s Cross, was unveiled in the shadow on the famous Sydney Opera House with the slogan “Good luck Ricky. You’ll need it. Dicky x” to promote Virgin Media’s ‘Fifty50’ campaign, designed to spur England on as they fight to win The Ashes this summer. The company has pledged to donate £1,000 to charity for every England batsman who scores a half century during the series to celebrate the national roll-out of the broadband provider’s ultrafast 50Mb broadband service.
Richard Branson said: “I love Australia and I know that the Aussies are always up for a spot of light-hearted banter, especially when it comes to The Ashes. Every Australian I know wants to stuff us in the upcoming series and I wanted to do my bit to encourage the England team in the hope that they can win the Ashes this time round.”
Laurinda Rio-Copeland, who lives in Sydney but is originally from London, was passing by as the image was beamed onto the bridge. She said: “I have had so many Aussies rib me about England’s defeat in the last series, telling me how we are going to get beaten again. I think this image is really funny and it’s nice to see the Aussies being on the receiving end for a change.”
The unique ‘Fifty50’ scheme will run throughout The Ashes and will see Virgin Media donate to a selection of good causes favoured by the England players. Launched by former England skipper and Yorkshire player Michael Vaughan, the charity donations will go to each English batman’s chosen charity, every time he scores 50 runs or more in a single innings, throughout the series.
To find out more about Virgin Media’s 50Mb service, visit www.virginmedia.com/50
Media Contacts
Verity Henderson, Virgin Media, 0207 299 5712, verity.henderson@virginmedia.co.uk
Toby Steele, Frank PR, 0207 693 6999, tobysteele@frankpr.it / virginmedia@frankpr.it
Notes to Editors
Terms and Conditions
Virgin Media will donate £1,000 for every England player who scores 50 runs or more in a single innings, throughout the 2009 Ashes series.
One charity per player is permitted which should be communicated to Virgin Media before the end of the series.
The prize is non-transferable, and there is no alternative.
Virgin Media reserves the right at its sole discretion to cancel, terminate, modify or suspend the initiative or amend these terms and conditions where reasonably necessary.
About Virgin Media
With almost 10 million customers, Virgin Media is the UK's first quad-play provider of broadband, TV, phone and mobile.
The company is the largest residential broadband provider in the UK, using a unique fibre optic cable network to deliver next generation ultrafast internet access of up to 50Mb to just over half of all homes. Combined with a high speed ADSL service and mobile broadband products, Virgin Media is able to offer broadband internet access to virtually the entire country.
Virgin Media has the UK’s most advanced TV on demand service and is the only TV platform to carry BBC iPlayer. It is the second largest provider of pay TV, was the first to launch a high definition TV service and offers a high-specification, HD-ready V+ personal video recorder.
The company operates the most popular virtual mobile network in the UK which, when launched, was the world’s first such mobile phone service. It is also one of the largest fixed-line home phone providers in the country.
Virgin Media also owns Virgin Media Television (VMtv) which runs eight entertainment channels, including Virgin1, Living, Bravo and Challenge. VMtv is a 50 per cent joint partner with BBC Worldwide in UKTV, which consists of ten channels including Dave, G.O.L.D., Watch and Alibi.
With operations based entirely in the UK, Virgin Media Inc. is listed on the NASDAQ Stock Market (VMED).
For more information, go to www.virginmedia.com.
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